Stand Up for a Cure was originally founded to raise awareness and funding for lung cancer research, treatment and education. With a new case being diagnosed approximately every 3 minutes and a grim 5-year survival rate of only 14%, there exists a profound need for an urgent response.

Since our inception, and through our work, we have witnessed the desperate need for support in other areas of both oncology and allied disease as well as in health policy and other social issues. We have dedicated ourselves to addressing these issues in our work and supporting those which we feel represent the most time-sensitive. Research
Our relationships with some of the finest medical institutions, research institutes and government agencies allows us to direct support and funding to those programs which demonstrate the most evidence-based hope for progress. Research funding is allocated to developing new treatments and improving existing ones, advancements in the surgical treatment of lung cancer and in the laboratory where scientists investigate the genomics of the disease in an effort to cure it. Patient Care
Cancer is an unrelenting and often unexpected life altering crisis. As a result, patients experience dramatic physical, emotional, familial and lifestyle changes. The treatment of the disease must be thoughtfully tailored to consider its effects on the patient and to weigh its benefits and potential risks. Throughout this process, in addition to medical treatment, patients are desperately in need of expert care in nursing, physical therapy, respiratory therapy, social work and end-of-life care (hospice).
Public Awareness
Stand Up for a Cure is aggressive in bringing the issues which we advocate for to the public. Through aggressive media campaigns which include Public Service Announcements (PSA's), outdoor advertising, radio advertising and large scale events- we are able to reach the masses and provide a message of hope and commitment. Through this heightened awareness of our work we are able to educate the public and shed light in these devastating causes.

Our passion and initiative are embedded in our personal and professional experiences. Our constituents are physicians, nurses, patients and their families. As a result, our message and voice are pure and resonate with the urgency which exists.

Our public awareness campaign incorporates many of our celebrity members as well as patients, survivors and leaders in their respective fields. This dichotomy bolsters public awareness and sends a powerful and evocative message. Our presence is highly visible and includes television, radio, print, web and outdoor advertising.

Stand Up for a Cure concerts are original and highly acclaimed. Our unique ability to pair world-class talent with intimate and elegant venues creates an atmosphere of unity, elegance and authenticity. Our events allow for public attendance as well as premium ticket packages for our benefactors.

Through our proprietary community outreach we are able to bring our expertise and experience to patients and families. Our all-volunteer staff includes some of the most well trained and highly regarded physicians, nurses, social workers, attorneys, physical therapists and integrative medicine practitioners.

Stand Up for a Cure has several key advantages which allow us to successfully pursue our mission:
Strong alliances with some of the most influential agents, publicists, managers and executives in the entertainment industry. These relationships allow us to work with high-profile artists who are willing to donate their time.
An internal organization staffed by highly qualified personnel and composed of volunteers who are equally determined to fulfill our mission.
As a non-profit organization, Stand Up for a Cure’s reputation is enhanced by its Board of Advisors, employees and volunteer employees, many of whom are renown in their respective fields.
A unique medium to delivery our message. We are able to produce graceful and elegant evenings of world-class performers in small, intimate venues that would otherwise be impossible to produce.